Search Marketing Trends 2019

Search Marketing Trends 2019

SEO is constantly changing, and so is the Google algorithm. As a digital marketer, it can be difficult to keep up with the latest updates in the Google algorithm, but if you do you will be successful in your SEO strategy in the upcoming months or years.

We have listed some strategies that will help digital marketers stay ahead of competitors and dominate in the search engine results pages in the next year.

Focus on Content

It is important to have both depth and coverage in your content. The content should be used to make a sale, answer a question, provide social proof, or get a lead. You should research your audience and create content for them, not for the search engine. 

Consider other Search Habits

It’s important to ensure that your business is ranking where your potential customers are searching. Even if Google has the majority of the search market, you should not forget about other channels, such as apps, videos, and podcasts. Voice search is constantly growing and is predicted to make up 50% of all searches by 2020. When you’re doing SEO across many different channels, you have to make sure your SEO strategy is optimised across all platforms. 

Understand User Intent

The key to an effective SEO campaign is to know what your audience are most likely to respond to. The best performing sites don’t match their content to keyword phrases. Instead, they make sure to create a content that effectively answers the questions their audiences are asking via search. The content should focus on the different stages in the buying funnel. By doing this, you can move your prospects through to sale. 

Invest in Technical SEO

Search engines and websites continue to become more complex. Therefore, it is extremely important to invest in technical SEO. Two of the most important factors in search engine rankings are site speed and JavaScript. If you are a digital marketer without knowledge in JavaScript, you should really consider learning it as soon as possible, because it’s important to understand how the major search engines work with JavaScript driven websites. 

Concentrate on On-page Optimisation

Another thing that has grown in the past few years is on-site optimisation. This is something that should be done regularly. Here are some examples on elements that can be optimised to improve your on-site performance:

  • You should ensure that your content answers the most common user questions
  • If you have an internal site search function, make sure it provides relevant answers to user queries
  • Try to shorten the conversion process on your site
  • Provide customer support that responds to queries related to the business. If you can’t do this manually, you could use a chatbot.

As an award-winning SEO agency Singapore, Digital Squad stays on top of the SEO trends so you don’t have to.  Get in touch with your digital marketing agency Singapore today to find out how we can add value to your business’ SEO strategy. We can also help you with Facebook Marketing Singapore and AdWords Marketing Singapore.

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